Point7West produced four 30-second commercial spots in a new campaign to highlight the hospital’s standout departments, leading technology and overall strengths.
Create several different spots to continue to authentically promote Desert Regional Medical Center’s amazing technological advancements and people, while highlighting its cancer, heart and joint centers.
Another Point7West concept-to-completion production, we set up a 4-day shoot at the hospital to capture a wide range of story-boarded locations within the campus, illustrating its many offerings. Shots were carefully art directed and set up within confines and challenges of a working hospital environment.
Four 30-second spot regional commercial campaign for broadcast as well as the web, to inform the public of all this institution has to offer.