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DESERT REGIONAL MEDICAL CENTER


Point7West produced four 30-second commercial spots in a new campaign to highlight the hospital’s standout departments, leading technology and overall strengths.

The Need:
Create several different spots to continue to authentically promote Desert Regional Medical Center’s amazing technological advancements and people, while highlighting its cancer, heart and joint centers.

The Strategy:
Another Point7West concept-to-completion production, we set up a 4-day shoot at the hospital to capture a wide range of story-boarded locations within the campus, illustrating its many offerings. Shots were carefully art directed and set up within confines and challenges of a working hospital environment.

The Solution:
Four 30-second spot regional commercial campaign for broadcast as well as the web, to inform the public of all this institution has to offer.

For more information on how Point7West can help you establish a strategic marketing video solution, contact us here: www.point7west.com/contact us. Connect with us at Facebook, Twitter, and our blog.