IW Club Happy Hour
The IW Club, located at the Indian Wells Golf Resort, is home to one the most luxurious dining experiences in the Coachella Valley. The City of Indian Wells, a long time client of Point7West was seeking to advertise their new happy hour with an exciting commercial. The goal of this commercial was to bring in patrons from across the valley and create a fun, new twist on Indian Wells' traditionally sophisticated brand.
Airing throughout the Coachella Valley, the IW Club Happy Hour commercial has reached more people than ever, establishing the new IW Club as a center for fun and year-round entertainment. With the addition of the IW Club Happy Hour spot to Point7West's 30-minute television show Your Point: Expanding Awareness for Your Business, they have been able to reach even more people every day (see an episode of Your Point: Expanding Awareness for Your Business).
