Palm Springs Desert Resort Communities Convention and Visitors Authority
The Palm Springs Desert Resorts CVA markets the entire Coachella Valley for tourism and business clients. To update their video marketing approach, the CVA came to Point7West through agency Fleishman-Hillard to create an image film to focus on desert tourism and leisure. Over multiple shoot days, the Point7West production team garnered footage from the entire Coachella Valley. From dining and leisure to outdoor events and adventure, Point7West covered every avenue of fun and relaxation the valley has to offer.
The finished image film will provide the tourism board with a compelling visual representation of what the Palm Springs Desert Resorts has to offer to be broadcast on the web, at conventions, trade shows and in electronic press kits.
The Palm Springs Desert Resorts CVA is not the first to use their footage on two different marketing campaigns. Upon completion, the Palm Springs CVA used their image film as a jumping off point to create a 30-second commercial for broadcast in regional markets across the country. To see more tourism campaigns Point7West has created for clients see City of Indian Wells – Meeting Planner 2008 and Miramonte Resort & Spa Image Film.
