N.I.A.I.D Part 1
NIAID, part of the National Institutes of Health, asked Point7West to create a corporate recruiting video that would inspire mid-career recruits to work for them. They wanted the video to communicate what NIAID is, describe the cutting-edge work it does, and convey a sense of excitement around working there. They selected Point7West and our full-service production team because of our experience in the medical industry. (Watch the video we made for the National Institutes of Health.) We created a highly visual brand for NIAID that would set them apart from private-sector health companies. The video describes what NIAID does and the role it plays in national defense against infectious diseases. Point7West used first-person interviews against the backdrop of a high-tech work environment. Since producing this video, Point7West has completed additional corporate videos for the NIH. (Watch the video we made for the NIAID.)
