Out of the Box Gold Store Golden Opportunity Event
What is an innovative way to promote a charitable event and still make it fun for the participant? This is the question Point7West sought to answer when creating a second commercial campaign for Out of the Box Gold Store. With gold prices rising and people cutting back, Out of the Box Gold Store was looking for a way to motivate people to continue making charitable donations. Their idea was remarkably simple, to buy precious metals at the same unbeatable price and donate 10% to the charity of the seller’s choice. Point7West took this fresh new idea and ran with it, creating a three-spot campaign using real person testimonials to emphasize how fun and spontaneous this event could be. Point7West has a breadth of experience making real people shine on camera and that’s why this campaign has been so successful.
