Toyota, Honda, Acura of the Desert
Toyota, Honda, Acura of the Desert was inspired by Point7West’s image film style and wanted to find a way to bring that energy to a new commercial campaign. They sought a different approach to traditional car commercials that focused on showcasing their impressive brand and customer loyalty. Toyota, Honda, Acura of the Desert are three distinct dealerships working cooperatively as a part of the Cathedral City Auto Mall. Each needed spots to identify themselves individually, yet still advertise them collectively as the valley’s dominant dealerships. Moving away from the hard sell, Point7West unified the three dealerships and highlighted their customer service and reputation with their own employees in-house. Point7West was brought in to create an effective visual brand to be used for years to come. With the completion of this commercial campaign, Toyota, Honda, Acura of the Desert now has an effective new brand for spots and promotions. Take a look at some of our automotive image films we’ve created for Boshart Motorsports and Boshart Engineering.
