Wheeling Hospital 60 sec spot
GOLD Addy award (Desert Ad Federation)
This TV commercial was one of six Point7West produced as part of a branding campaign for Wheeling Hospital in West Virginia. In an area with several other hospitals and intense competition for patients, Wheeling had to find a new way to stand out and define itself as the best in the Ohio Valley to residents of the area. For the campaign, Point7West produced four 30-second spots and two 60-second spots that aired across the region.
Wheeling Hospital and their agency, Pikewood Creative, chose Point7West because of our experience producing commercials and corporate videos for other hospitals (Childrens Hospital Los Angeles) and medical organizations (the National Institutes of Health and Desert Cancer Foundation). Thanks to this experience, our video production team is adept at shooting in busy working hospitals and getting the footage we need without disturbing the staff or patients.Point7West created a national brand for Wheeling Hospital that conveyed a sense of stability, competence, and excellence. This is the third straight year that Point7West and Pikewood Creative have worked together on successfully raising Wheeling Hospital’s profile in the community.
