RadioActive / Desert Lifestyles
SILVER Addy award (Desert Ad Federation)
RadioActive is a home automation company, specializing in audio and video solutions. Desert Lifestyles is an interior design company that specializes in all types of home design. The two companies share one showroom. For this 15-minute infomercial, Point7West focused on how each of these companies complements each other's work while still promoting each as a unique business. The clients wanted a high-quality infomercial that would reflect their companies’ products, and they also wanted to stand out from competitors. They liked the work Point7West had done for companies like Bighorn Properties, the Art Office, and the City of Indian Wells, and the fact that we were a local firm. And as a full-service production company, were able to work within their budget and handle all production and post-production in-house. This is the opening segment of the finished piece.
