Davis Health System
BRONZE Addy (Desert Ad Federation)
This 30-second TV commercial is part of a larger television campaign Point7West produced to help brand Davis Health System, a group of medical facilities in West Virginia. This series of four commercials speaks to the entire region. Davis selected Point7West because of our longtime experience making commercials and corporate videos for hospitals and health organizations that stand out. (Watch some of our other videos for National Institutes of Health, Childrens Hospital Los Angeles, Wheeling Hospital, and Desert Cancer). Along with agency Pikewood Creative, our focus in this campaign was to create an on-air brand for Davis Health System, which previously had no television presence. Our in-house video production crew traveled to West Virginia to shoot the campaign on location in the Davis facilities and with the Davis staff. Here, our expertise in healthcare videos helped us shoot the footage we needed with minimal disruption to the staff and patients, under a tight deadline.
