NIDCR (The National Institute of Dental and Craniofacial Research)
Over the last 60 years, scientific research in dental health has come a long way. The National Institute of Dental and Craniofacial Research wanted a corporate video that would highlight the necessity for scientific innovation and the advancements needed in the field, and also brand the organization.
To meet these goals, the NIDCR asked Point7West to create a video that would help develop a visual personality for them. We had to make a highly technical medical organization easy for viewers to understand while presenting a vital message to the audience.
Using different visual tools, we drove home their message with an image film that had a major impact on the way the NIDCR talks about their organization and the technological breakthroughs they are continually striving for.
