City of Indian Wells 60 sec spot
To help promote their two brand-new, award-winning golf courses, the City of Indian Wells hired Point7West to create a powerful and distinctive visual brand for them that would help them stand out in an area famous for some of the best golf in the country. To meet that goal, we created this 60-second television spot to play in all the local resorts. In addition, we shot a series of thirty-second TV spots that broadcast locally and a longer image film. This one-minute spot was used as a call-to-action to get visitors to Indian Wells out onto the golf courses by highlighting the features of the courses, as well as other high-end amenities and attractions in Indian Wells.
