Leeds and Son Fine Jewelers - July Sale




Leeds and Son is a fine jewelry retail store in Coachella Valley. They came to us as a small company with great product, high customer loyalty, and excellent customer service, but they wanted a new, fresher way to showcase their business and drive more sales. Point7West developed an on-air look for the company as part of a rebranding effort and TV ad campaign. For this 30-second television commercial, Point7West used lifestyle photography and stylized motion graphics to feature the jewelry and their one-of-a kind customer service. This is another example of a small, local business that hired Point7West to give them a larger, more national look and feel. We were also able to work within their budget. The success of this early spot led to us producing more than 20 additional commercials for the company. Now the store has more foot traffic and much better brand recognition across the valley. In 2009, they were named “Best Jewelry Store in the Coachella Valley” all thanks to the new TV presence they now have.

There was a noticeable improvement in the quality of our TV spots when Point7West took over the production.  My boss actually requested that we use the word 'desert' in the first commercial they produced so that viewers would know we were local and not national.  During the recession, our traffic counts stayed strong, which we attribute to the powerful testimonials in the spots created by Point7West."

-Cindy Duffy, Director of Marketing & Communications, Leeds and Son Fine Jewelers

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