Imperial Valley Economic Development Corporation
The Imperial Valley Economic Development Corporation, or IVEDC, brings employment and business development to the Imperial Valley of Southern California. In an effort to spread awareness and attract new businesses, the IVEDC chose Point7West to make a corporate video for them, largely based on our experience working with cities and civic organizations (like the City of Indian Wells and City of La Quinta). They also appreciated our work on longer-format programming made for television (see Bighorn Golf Club).
Our video production team covered the entire Imperial Valley, capturing dynamic footage in several of its cities and towns. The final product is a nine-minute corporate video introducing businesses and prospective employees to the valley’s growing economy.
Point7West also created a 30-second commercial from the footage that branded the IVEDC in a shorter format. This has been a useful marketing approach for some of our other clients, such as Shea Homes, RadioActive/ Desert LifeStyles and the City of Indian Wells.
