City of Indian Wells BNP Paribas Open
With new sponsorship for their annual tennis tournament, the City of Indian Wells was looking for a glossy TV commercial to advertise their city as a resort destination on a national scale during the BNP Paribas Open. Point7West created a spot that captures the attention of viewers and showcases more than just tennis by showing all the other amenities Indian Wells offers visitors.
Point7West had done a series of image films and spots for Indian Wells so we understood their brand well. Our full-service video production team has shot resort/lifestyle videos for many clients, so we were able to pick and choose the best of the city for this national TV spot.
