Leeds and Son Fine Jewelers - Testimonial 30 sec spot


Type: Commercial       Industry: Retail       Run Time: 30 seconds

 

A part of the Coachella Valley business community for over sixty years, Leeds and Son is one of the desert’s best-loved fine jewelers. With an established history and brand already, Leeds came to Point7West to develop a new approach to their TV commercial and media campaigns. We wanted to embrace their history and legacy in a new TV branding campaign, while giving them an updated, sophisticated look and feel. 

In a series of television commercials shot and produced by Point7West, the focus is on the elegance and prestige of Leeds and Son jewelry. The commercial campaign spotlights real Leeds and Son customers who have been shopping there for many years, for every occasion in their lives.  From the testimonial video footage we shot, we were able to create over fifteen unique and expertly branded commercials. The response from this campaign has been overwhelming – Leeds and Son has seen a substantial growth in community awareness and glowing customer feedback.

 

There was a noticeable improvement in the quality of our TV spots when Point7West took over the production.  My boss actually requested that we use the word 'desert' in the first commercial they produced so that viewers would know we were local and not national.  During the recession, our traffic counts stayed strong, which we attribute to the powerful testimonials in the spots created by Point7West."

Cindy Duffy, Director of Marketing Communications
Leeds and Son Fine Jewelers

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