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Greater Palm Springs CVB Tourism Video

The latest Point7West produced promotional video for the Greater Palm Springs CVB strategic marketing branding campaign.

The Need:

A marketing strategy with a global reach to promote the world-famous Greater Palm Springs as a destination for travel and tourism. The ability to encompass the strategy in B2B and direct to consumer.

The Strategy:

Create a destination marketing video that could be used as 1-minute teaser promotional video, 3-minute branding videos, and a 30-second broadcast video, that work in tandem with presentations, on the web, in social media, and broadcast television.

The Solution:

An energetic 3-minute marketing video as the feature in a three-piece video branding campaign. As a collective, the promotional videos market the unique appeal and leisure activities travelers will experience at this world destination.

Contact us for more information on how Point7West can help you establish a strategic marketing video solution.