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Lynchburg College Video

A Point7West produced fundraising video for Lynchburg College, used as a donor solicitation tool in a $12.4 million fundraising campaign for the college’s student center additions.

The Need:

A compelling method of demonstrating the need and benefits of enhancing campus activities and resources for the student body which can be used as a donor solicitation in fundraising efforts.

The Strategy:

Create a video profile featuring student and faculty testimonials and motion graphics that visually illustrate development plans enabling potential donors to see how their contributions will be used and the bright students positively affected.

The Solution:

A 2.5-minute fundraising video with a strong call to action and emotional connection directed at alumni and prospective donors. Used in person-to-person donor solicitations, community presentations, and made available on the internet, the fundraising video helped to generate immediate results with large cash donations contributed at the fundraising campaign kick-off.

Contact us for more information on how Point7West can help you establish a strategic marketing video solution