A Point7West produced a resort marketing and branding video for Ritz Carlton – Laguna Nigel, a world-renowned standard of excellence in luxury accommodation and service.
Create a strategic marketing and brand awareness campaign which conveys the sentiment of the experience provided through the Ritz-Carlton commitment to customer satisfaction; and, generate an appeal to the thirty-something travel market.
Design a video that creates a visual connection for viewers which compels them to imagine themselves experiencing the luxurious amenities and guest indulgences that can only be found with the Ritz-Carlton commitment.
A 2-minute marketing video that showcases and strengthens the brand’s association as a premier luxury resort, with enticing emotion-driving cues throughout, pulling the viewer into the exclusive experience of being a Ritz-Carlton guest. The video is used in meeting planner presentations, and is readily accessible for prospective guests to view online.
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