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Wheeling Hospital – Cancer care

The fifth broadcast video campaign produced by Point7West for the nationally renowned and historic 163-year old Wheeling Hospital.

The Need:

Reinforce the personal connection between Wheeling Hospital and the communities it serves; showcase the newly constructed care units and centers as well as technologies available; create a sense of commitment, service and belonging. Strengthen branding.

The Strategy:

Create a video profile depicting a personal and emotional bond between Wheeling Hospital and the people of its communities.

The Solution:

A 5-video campaign comprised of one 60-second and four 30-second videos, depicting a service and the people behind the care: Cancer Care, Cardiac Care, Trauma/Emergency Room, and the Surgical Center. Shot on location, each video features the hospital’s effective balance between state-of-the-art equipment and the compassion of the medical teams.

Contact us for more information on how Point7West can help you establish a strategic marketing video solution