November 9, 2015 – La Quinta, CA – Specializing in full-service, short-format videos, La Quinta-based point7west specializes in all phases of high-quality, short-format video production, point7west recently finished four 30-second commercials that will air throughout the Southern California region.
The goal was to continue to promote Desert Regional Medical Center, while also emphasizing the facility’s wealth of leading-edge technology and expertise in trauma, cancer, cardiology, orthopedics and neonatal intensive care. This campaign was a perfect fit for the point7west team. Handling all aspects from concept through video production and post allowed point7west to push creative while maintaining flexibility. The focus was to create a branded national campaign showcasing simple, straightforward messaging communicating DRMC’s state-of-the-art capabilities while retaining a universal, human touch. The commercials — titled “ Teamwork,” “ Recovery,” “ Trust,” and “ Commitment” — focus on cancer care, orthopedics, cardiology and a facility overview, respectively: all areas of specialty that have made DRMC the most respected medical center in the Coachella Valley and beyond.
With extensive experience in making short-format videos for hospitals and medical centers across the country —ranging from the National Institute of Health to UC Irvine —point7west was the ideal partner for DRMC, leveraging its resources and expertise to create messaging that seamlessly balances the emotional and technical sides of healthcare facility operation.
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