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Point7West produced a short format video for the McCallum Theatre annual gala honoring Helene Galen.

The Need:
An elegant video, with an emotional appeal, showcasing the generosity of philanthropist Helene Galen and the impact she has had on the McCallum Theatre community. This video, utilizing an authentic approach, was to play before shows at the 1127-seat theatre.

The Strategy:
Point7West captured everyone from the CEO of the McCallum Theatre to Lucie Arnaz, Pink Martini, and Lily Tomlin, all in different locations, talking about their appreciation of Helene Galen’s contributions and dedication to the arts.

The Solution:
An emotional and entertaining short-format video to give special thanks to Helene Galen during the Gala ceremony.

For more information on how Point7West can help you establish a strategic marketing video solution, contact us here: www.point7west.com/contact us. Connect with us at Facebook, Twitter, and our blog.