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A Point7West produced short format video for Shea Homes’ Trilogy Active Lifestyle Communities

The Need:

A video to show potential members the “Good Life” that awaits them if they join a Trilogy Active Lifestyle Community. More than retirement communities, Trilogy offers exceptional experiences and wanted to communicate that clearly, to showcase not only a place to live, but a way of life.

The Strategy:

Produce a short format lifestyle video utilizing production at numerous locations to capture authentic moments and experiences of actual Trilogy members, highlighting the essence of the Trilogy Brand.

The Solution:

A three-and-a-half minute video captured over a 10-day production period. Shared in person at sales centers, as well as online and social media, the video is a window into the “Good Life.”

Contact us for more information on how Point7West can help you establish a strategic marketing video solution