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The Ritz-Carlton Laguna Niguel Re-imagined

A Point7West produced a resort marketing and branding video for Ritz Carlton – Laguna Nigel, a world-renowned standard of excellence in luxury accommodation and service.

The Need:

Create a strategic marketing and brand awareness campaign which conveys the sentiment of the experience provided through the Ritz-Carlton commitment to customer satisfaction; and, generate an appeal to the thirty-something travel market.

The Strategy:

Design a video that creates a visual connection for viewers which compels them to imagine themselves experiencing the luxurious amenities and guest indulgences that can only be found with the Ritz-Carlton commitment.

The Solution:

A 2-minute marketing video that showcases and strengthens the brand’s association as a premier luxury resort, with enticing emotion-driving cues throughout, pulling the viewer into the exclusive experience of being a Ritz-Carlton guest. The video is used in meeting planner presentations, and is readily accessible for prospective guests to view online.

Contact us for more information on how Point7West can help you establish a strategic marketing video solution