Point7West produces award-winning image films and TV commercials that make you stand out.

What is an Image Film?

Point7West is a leading expert in creating new video “images” for businesses. Image films are dynamic, captivating corporate marketing tools that produce real-world results in a great-looking package. Point7West is known for its film-quality production values and our ability to tell virtually any story in a visually interesting and stylish way.

Our image films are shot to exacting standards, on screen and off. Each piece we make is developed, conceptualized shot-by-shot, and scripted to capture your message and your brand. Our image films use glossy, pretty images we shoot of your location(s), including worksites, offices, buildings, customers, and employees to achieve the right tone, capture the viewer’s interest, and embody your business’s brand. Most image films are 3-5 minutes long.

We script it, cast it, shoot it, edit it, and deliver it. Then you sit back and reap the results: your goals, met. Learn more about our process »

Why an Image Film is essential to your company's future

The corporate video has become an essential corporate communication tool. It’s just the most immediate way of telling your story to a large and diverse audience, but in a very personal way. And now there are so many more ways for people to watch video.

Businesses large and small use the image films we create to redefine their brands, launch products, create awareness around a new campaign, event, or effort, fundraise, and to increase sales. And don’t be fooled by their sleek looks -- our image films are workhorses that really work.

• Add that missing piece to your marketing strategy with a video that ties it all together.
• Create a standalone piece you can use to introduce a new product or service, promote your organization, or define your company’s brand in a fresh way, in a new medium.
• Boost your website with a sleek video that instantly communicates who you are and what you do.

Here's the best part:

If we have already created an image film for your company, we can create one (or more) broadcast-quality commercial from the existing footage. It’s an incredibly efficient way to get a high-quality TV spot that promotes your company on the air faster, and for less money.

About our TV Commercials

Imagine having a TV commercial for your company that looks great, promotes your brand creatively, and helps you reach a new, larger audience -- one doesn’t require a giant ad agency and ten outside vendors to produce. At Point7West, we are experts at helping companies large and small create high-quality, award-winning 30-second spots that help change the way they do business.

The secret is getting to the heart of what you do in just 30-seconds using the people and stories behind your brand and your mission -- and making it look sleek, feel fresh, and move. We work directly with businesses and individuals to consistently produce the same great results: high-quality commercials that produce real results.

Quality Matters

When you have just 30 seconds to make an impact on a potential customer or client, the quality of the spot is crucial – especially for a local or regional campaign. It’s the one chance you get to increase awareness in your area, impress potential customers, and stand out from the competition. In addition, not just for broadcast a high-quality spot can be posted on your website, placed as a video ad on other websites, used at trade shows, and shown at your next meeting -- anywhere you need to promote your brand.

The Point7West Difference

Our competitive edge can be summed up in three words: experience, efficiency, and expertise. Fully in-house, our commercial production team takes care of planning, scouting, scripting, music, any casting, the shoot itself, and all post-production. The work starts and ends at Point7West: nothing is farmed out to other vendors, which means you benefit from a seamless workflow, a flexible team, a consistent aesthetic, and a super-efficient delivery schedule. Plus, we go on location virtually anywhere, with our crew and gear.

How you'll benefit

Point7West is adept at making commercials that can be used for a range of needs: branding, sales, awareness, promotional, political, educational, and informational uses. Because commercials are not just for big national TV media buys – they are also essential tools companies need to expand their reach on TV, online, and everywhere else. A short, effective video presence is the ultimate promotional vehicle. Whatever your goal, we can help you craft the right message to promote and push your brand – and make it stand out visually.

Making TV commercials is what originally got us into making longer corporate videos. Let us put our expertise to work for you and help you move your business forward. Watch a commercial now »

Video and Commercial Production made easy - and enjoyable

Meticulously planned down to the last detail. Executed by experts in efficiency and good manners. Crewed by highly experienced film professionals who are fun to work with and all business. Finished products that are polished in post-production until they shine.

These are some of the things that make a Point7West production different. At Point7West we are redefining the whole idea of video and commercial production, from pre-planning to production to post. And we’re consistently delivering high-quality products that are changing the ways our clients do business.

Planning

The key to a successful shoot is planning. During pre-production, our entire team focuses on getting every question asked ahead of time, so when its time to roll the cameras, there’s no delay. We scout all the locations ahead of time, and our production managers make sure that our clients know exactly what is going on, before, during, and after the shoot.

Shooting

On locations, our nimble crew of experienced film pros are respectful of their environments and the subject matter. We keep our production “footprint” small, so it’s minimally invasive. Our highly skilled crew and director of photography can capture all the footage, interviews, coverage, and shots needed, and, thanks to careful planning, it’s a smooth, speedy, experience for everyone involved. Our exit strategy is to leave no trace at the location, and leave it even cleaner than when we arrived.

Post

When a shoot has wrapped, the production team hands it off to our in-house post-production team – which includes many of the same people who worked on the production itself. This means that we can deliver an unprecedented level of continuity between production and post-production. All the moving parts on each project work together seamlessly, in one big well-oiled production machine.

We apply these strategies to every corporate video and commercial we make, no matter what the subject matter or category. Whether we’re making five 30-second commercials for a hospital, a three-minute showcase video for a luxury home, or a five-minute promotional video for a resort hotel, it always comes back to one thing: making sure our client loves the work – and working with Point7West.